SEARCH ENGINE OPTIMIZATION (SE.O)

 

            SEO (Search Engine Optimization) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It involves optimizing various elements of a website to make it more attractive to search engines and improve its chances of appearing higher in relevant search queries.

The goal of SEO is to drive organic (non-paid) traffic to a website by increasing its visibility in search engine results. When a user searches for a specific keyword or phrase, search engines like Google, Bing, or Yahoo use complex algorithms to determine the most relevant and authoritative web pages to display.