BRANDING

         Branding refers to the process of creating a unique identity, image, and perception for a product, company, or organization in the minds of consumers. It involves developing and communicating a consistent message, values, and personality that differentiate the brand from its competitors.

Branding goes beyond the visual elements and encompasses the overall experience, emotions, and associations that consumers have with a particular brand. It is a combination of the tangible and intangible elements that make up a brand's identity and help establish its position in the marketplace. Effective branding aims to create a strong, consistent, and memorable impression that builds trust, loyalty, and recognition among the target audience